Welcome to Dunkin’: Dunkin’ Donuts Reveals New Brand Identity
Sep 25, 2018 · The change will officially take place in January 2019. The new branding conveys the company’s focus on serving great coffee fast, while embracing Dunkin’s heritage by retaining its familiar pink and orange colors and iconic font, introduced in 1973.
We’re Making It Official: Dunkin’ Rolls Out New Branding
Jan 24, 2019 · We are bringing a whole new energy to the Dunkin’ brand, with a fresh look as well as bright and bold packaging. Colorful new cups, donut boxes, napkins and more will begin appearing in Dunkin’ restaurants in the coming days, and …
DUNKIN’ DEBUTS NEW NAME EFFECTIVE APRIL 1
Today, April 1, 2024, we are proud to announce that we are changing our name to DONUTS’. A few years ago, we moved to a first name basis with America and dropped “Donuts” from our name, but now we’ve changed our minds.
Case Study | Dunkin’ Donuts Rebrands to Dunkin’ - The Brand …
Jul 8, 2023 · In an increasingly competitive market, Dunkin Donuts has become more daring in their approach to stand out. In this case study, we’ll learn about the famous rebrand of Dunkin Donuts and the impact of the rebrand on the company.
Welcome to Dunkin': Dunkin' Donuts Reveals New Brand Identity …
CANTON, Mass., Sept. 25, 2018 /PRNewswire/ -- Dunkin' Donuts has been on a first-name basis with its fans long before the introduction of its iconic tagline, "America Runs on Dunkin','' with...
Dunkin Dropped 'Donuts' and Added Non-Coffee Drinks and …
Aug 15, 2021 · Dunkin' Donuts rebranded to just "Dunkin'" in 2019. Nick Ut / AP Images. Source: Insider. That same year, Dunkin' moved towards becoming a lifestyle brand. It launched the first Dunkin' popup...
34% of Consumers Were Immediately Drawn to the Shortened Dunkin…
Dec 10, 2020 · After multinational coffee company Dunkin', previously called Dunkin' Donuts, underwent a rebrand, most people noticed the name change straight away compared to other brand elements.
Welcome To Dunkin'! Why A Rebrand Is Only Half The Battle - Forbes
Nov 30, 2018 · The venerable brand announced in September that it would shorten its name to “Dunkin'," reflecting a desire to become the "premier beverage-led, on-the-go brand.” The change takes effect in ...
Behind the Rebrand: How Dunkin' Retooled Its Marketing to ... - Adweek
Apr 15, 2019 · Though it’s Dunkin’s seventh redesign, it’s the first comprehensive name change since 1950 when founder William Rosenberg made the switch from Open Kettle to Dunkin’ Donuts.
Dunkin' Donuts is officially dropping 'Donuts' - CNN Business
Sep 25, 2018 · Starting in January, Dunkin' Donuts will drop the "Donuts" from ads, packages and signage at new and remodeled stores, as well as its social media accounts.