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Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques
3:25
YouTubeStudioBinder
Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques
Advertisers try to gain trust with 3 main techniques: ethos [building credibility with endorsements], pathos [evoking an emotional response], and logos [blowing our ...
704.6K viewsApr 23, 2018
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